Saving Cybermed

A proposal to redefine the business process used by Cybermed to enable the company
to meet strategic goals and survive in the current business environment.

UMUC CSMN 637 -- Professor: Dr. Ed Fitzpatrick -- 21 April 1999

Submitted by:
Susan Anstead
Sandra Pierce
Rob Crittenden
Alan Harbaugh
Ravinder Singh
Sal Aurigemma

Table of Contents
Executive Summary
The Cybermed Vision
Industry Critical Success Factors
Performance Targets
Assessment of Current Business Opportunities and Threats
Statement of Problem Areas At Cybermed
    Problem Area #1 – Immature Business Process
    Problem Area #2 – Poor Communication
    Problem Area #3 – Poor Project Tracking and Management
Proposed Solutions
Description of the Current Cybermed Business Process
Major Faults in the Current Cybermed Business Process
Process Improvement Requirements
Recommended Cybermed Business Process
Project Tracking and Status E-mail
Software Library and Code Re-Use
Discussion of Alternatives Considered  
Risk Management 
Financial Evaluation
Investment Considerations
Process Implementation Schedule

Executive Summary

One of Cybermed’s strategic goals is to become the dominant firm in the health services management software industry, and growth is key to meeting that goal.  A detailed analysis of Cybermed’s business activities and processes has revealed some disturbing problem areas that threaten the very survival of the company.  At this juncture, any growth in the business Cybermed accepts incurs significant risks that will eventually cause irreparable damage to the company’s reputation.  Cybermed is simply not prepared to assume a larger role in the industry.

Several problem areas of concern are identified in this document.  First and foremost, Cybermed suffers from a macro-level business process that is too immature for its current organizational state.  The current "Cybermed Business Process" is stressed to its limits and will not allow growth.  Second, organization-wide communication is very poor.  Lateral department level communication is deficient, riddled with stovepipe communications methods and a lack of accountability.  Departments do not understand how their own actions affect other departments or activities.  Finally, overall project tracking and management is erratic and flawed, leading to an atmosphere of crises management and constantly shifting blame.

With the identification of these problems comes the opportunity for remarkable improvements that could be the catalyst for Cybermed meeting all of its strategic goals.  The first recommendation is to redesign Cybermed’s business process to incorporate teamwork and communication early in the project development phases.  A recommended process is given in this document.  To improve communication and group effectiveness, the installation of GroupWare is endorsed.  Finally, the creation of a Software Library and a project tracking alert E-mail system are advocated to address specific problems identified in this document.

The Cybermed Vision

In the six short years of its existence, Cybermed has grown to become a successful company providing Health Services Management System software packages to health services providers.  The company's strategic goals are to:

Industry Critical Success Factors

In order to thrive in the industry, Cybermed must:

Performance Targets

To meet the above critical success factors in order to achieve its strategic goals, Cybermed must structure its business processes to meet the following performance targets:

  1. Product delivery on time, on budget, every time.
  2. Quality product output that enhances customer loyalty and Cybermed reputation by giving customers what they need and want.
  3. Emphasis on customer service - favorable customer opinion every time, even for projects that are proposed but not chosen.
  4. Efficient work processes leading to expansion in the industry:
Assessment of Current Business Opportunities and Threats

Market research indicates that Cybermed is currently in a favorable, yet tenuous, position in the health services software industry.  Clearly, the company retains a competitive edge gained from early market entry and delivery of quality custom software.  There is an increased demand for dependable health systems software, of which health service providers are willing to pay high prices for quality software.  Yet, the growth of competition from highly capitalized subsidiaries of large corporations seeking entry into the lucrative health services market poses a major threat to Cybermed’s continued success.  An analysis of Cybermed's business health has identified some significant areas of concern that, if handled appropriately, could propel the company to the next level as the leader of the industry and the standard by which all competitors are compared.

Statement of Problem Areas at Cybermed

A thorough examination of the work activities at Cybermed has revealed the following significant flaws and opportunities that need to be addressed not only in order to meet strategic goals, but also to ensure survival of the company:

Problem Area #1: Immature Business Process.  The business processes used during the lifecycle of a product were designed for and by Cybermed when it was smaller and in a less advanced organizational state.  The company has grown too big and has goals too lofty to continue using business processes designed for a small group of individuals relying on face-to-face communications.  In short, any growth by Cybermed dramatically increases the chances of significant failure.  With relation to the modern business environment, the current process is flawed in the following ways:

Problem Area #2: Poor Communication.  Communication, organization-wide, is based mainly on verbal communications and email, both of which are stovepipe methods that do not offer timely and widest possible information dissemination.  Specifics include: Problem Area #3: Poor Project Tracking and Management.  Project management in the Software Department, and elsewhere in the organization, is poorly tracked and "crisis management" is the norm vice the exception.  Specifics include: Implications

If the company continues to operate as it is currently doing and continues to accept more business, the outcome is certain - eventually Cybermed will fail to meet the needs of one or more clients, damaging the company’s reputation irreparably.  As the President recently pointed out in a meeting with department heads "One serious problem with a client would be all it would take for the company to damage its reputation and be overtaken by the competition…".  With so much depending on the reputation of the company, steps must quickly be taken to minimize the risks of damaging the character of Cybermed.

Proposed Solutions

Survival in the present business environment requires a significant change in Cybermed's core business processes.  The task at hand is to redesign the overall Cybermed business process; to create one that not only allows survival but provides the tools for the eventual accomplishment of all strategic goals.  The process recommended addresses each of the previously noted problem areas and gives the foundation necessary for Cybermed to meet its strategic goals.  Additionally, the following relatively minor changes are necessary to support the process change:

Description of the Current Cybermed Business Process

It is prudent to first understand the current Cybermed Business Process (CBP) and recognize the significant problems.  The activity model below provides a high level overview of the current business and communication processes (inter-department and client) required to develop and deliver software to a Cybermed Client.  This model is limited to the key tasks in the process.

The activity model is presented in the ICOM IDEF modeling format.  ICOM stands for Input, Control, Output, and Mechanism.  A generic ICOM model that shows the relationships of the Input, control, output and Mechanism to the activity is show below.


Input – That which will be transformed by the activity or process.

Control – Those elements related to the activity that constrain or govern how the activity will be conducted.  Examples include policy, budget constraints, and customer requirements.

Output – The result of the activity.  This is the input after it is transformed by the activity.

Mechanism – Those things that do or support the activity.  This may be people, systems, facilities or equipment.

An abbreviated narrative is provided to better understand the activity diagram:

A0 – Develop Client Software
A1 – Develop Concept Solution

1.1   Marketing receives customer inquiry
1.2   Assign Account Executive (AE)
1.3   Contact potential or existing customer
1.3.1 Document meeting notes with Client Manager (CM) System
1.3.2 Updates CM database on Notebook PC
1.3.3 Transmits data to CM central database
1.4  Draft preliminary customer analysis (output)
1.5  Develop a concept solution (include estimated cost and schedule)
1.5.1  Contact Cybermed specialist for input
1.5.2  Send preliminary problem analysis to Cybermed specialists
1.5.3  Incorporate specialist comments and recommendation into proposal
1.5.4  Provide preliminary proposal to client
1.5.5  Accepts client order for system
1.6   Facilitates client meeting with Systems Executive (SE)
1.6.1  Participates in detailed technical analysis
1.6.2  Attends the last two technical meetings
A2 -  Develop functional performance requirement document
2.1   Perform detailed problem analysis (Systems Executive)
2.1.1  Work with client technical staff and work group leaders
2.1.2  Draft a technical solution (output)
2.2  Prepare formal proposal (AE)
2.2.1  Review central CM database for proposal development/input
2.2.2   Review formal proposal with software department (telephone & e-mail)
2.2.3   Meet with Software Department to resolve issues and gain support for final proposal
2.2.4   Submit final proposal electronically to senior management for review and approval
2.2.5  Approve formal proposal (Cybermed Senior Management)
2.2.6  Notify AE formal proposal approved
2.3  Obtain signed contract from Client(AE)
2.3.1  Meet with client after senior management approval is received
2.3.2  Receive signed contract from client for system development and delivery
2.3.3  Review proposal with Software department
A3 - Develop Software for Client (Software Department)
3.1  Select project manager and support staff
3.2  Assign each project participant an e-mail account(s) according to project tasks
3.3  Monitor staff requirements as project progresses
3.3.1  Shift staff from other projects as delivery date nears
3.3.2  Track  project resource and expense utilization
3.3.3  Update the CM central database with actual expenses
3.3.4  Generate various reports for Cybermed senior managers
3.4 Deliver software to client (Software Department)
3.4.1  Assign highly skilled technical staff for system installation and testing at client site
3.4.2  Fine-tune system for client
3.4.3  Obtain final approval and acceptance of system from Client
A4 – Prepare system manual and client training program (Client Services)
4.1  Develop system user guide
4.2  Develop client system training
Cybermed As-Is Business Process


Major Faults in the Current Cybermed Business Process

The preceding diagram clearly shows many disturbing trends: Work flow is almost exclusively sequential; the Account Executive (AE) is tasked with developing and proposing technical solutions to potential clients; the Software Department is not involved in the business process until the AE seeks final proposal approval; available assets are not determined until the final proposal is accepted and after the timeline is drawn; client support staff are not involved in the design of developmental phases at all. Viewers can find at least one noteworthy fault in every activity.  The fact is that the above process was viable when Cybermed was a small company where everyone knew each other's strengths and weaknesses.  Now that Cybermed has grown, and wishes continued growth, something much change or catastrophic failure is imminent.

Process Improvement Requirements

 The following process improvements are needed and included in the proposed process shell below:

Recommended Cybermed Business Process

The below macro-level business process was specifically designed to enable Cybermed to meet its strategic goals based upon the identified critical success factors, performance targets, and current business environment. The three significant problems areas with the existing process are addressed with this process and the subsequent recommendations.  A process narrative is provided to clarify the graphical representation and assist in old and new process comparison.

A0 Develop Client Software
A1 Define Project Scope

1.1.  Customer contacts Cybermed
1.2.  National Sales Manager assigns Account Executive (AE)
1.3.  Meet with customer
1.4.  Determine general scope of project
1.5.  Update Cybermed database from Notebook PC with preliminary customer analysis
1.6.  Develop a concept solution (include estimated cost and schedule)
1.6.1 Assign Systems Executive (SE)
1.6.2 SE meets with customer and AE to perform initial evaluation
1.6.3 Develop preliminary problem analysis with SE
1.6.4 Determine if customer is interested in continuing proposal process
A2 Draft Proposal
2.1.  Assign core CPT
2.2.  Perform detailed analysis and design with customer
2.2.1  Work directly with client technical staff and work group leaders on design
2.2.2  Use standard Cybermed system as basis for labor and system costs
2.2.3  AE uses CPT labor and time estimates to calculate pricing and draft initial proposal
2.2.4  AE and CPT check for resource availability in Cybermed database to avoid double-allocation of resources.
2.3.  Submit proposal with cost and timeline to customer
A3 Sign Contract
3.1.  Review proposal with customer.  Cybermed management reviews proposal terms.
3.1.1  Meet with customer and AE to iron out any last-minute changes
3.1.2  Determine if any pricing or time changes are necessary
3.1.3  Make changes to proposal
3.2  Submit final proposal electronically to senior management for review and approval
3.2.1  Senior management approves send final contract to customer for signing
3.2.2  Senior management denies  CPT and AE meet with senior management to determine reasons for denial and change proposal as necessary.  Return to A3
A4 Develop System
4.1.  Assign Project Manager
4.2.  Assign additional staff as project requires
4.3.  Create project environment in Cybermed development system
4.3.1  Development environment
4.3.2  Integration Environment
4.3.3  Testing Environment
4.3.4  Production Environment
4.4.  Develop Software
4.5.  Develop training
4.6.  Develop user manual and other documentation
4.7.  Project Manager updates Cybermed database with progress
4.8.  Project Manager meets with clients periodically to provide status
A5 Deliver System
5.1.  Subset of CPT goes on site to customer
5.1.1  Install software and do final integration
5.1.2  Execute training
5.1.3  Deliver software manuals and documentation
5.2.  Obtain signoff from customer of delivered product
5.3. CPT members are put back into pool of available resources


GroupWare is the convergence of many communication technologies developed to support the three primary methods of group interaction: communication, coordination, and collaboration.   Functions of GroupWare include: messaging; scheduling; synchronous and asynchronous conferencing; workflow monitoring; and document management.  These functions are an ideal match with the recommended business process changes.

The GroupWare eventually selected must be compatible with and enable effective communication across all current Cybermed organizational hardware and operating systems.  To that end, it is recommended that the GroupWare be mature and recognized amongst the industry leaders in its field.  To simplify financial estimates, the highly recognized Lotus Notes/Domino has been arbitrarily chosen, but the recommendation is to research available GroupWare packages to identify those that best match and enhance the main Cybermed business processes.

Project Tracking and Status E-mail

Automated warning e-mails should be sent to senior executives and managers whenever critical project thresholds are violated.  The changes necessary to implement the new alert system are relatively minor from an IT standpoint.  The existing database will need to be enhanced to include a threshold value field that will represent, for example, the percentage difference between actual and expected work completed or actual versus expected project costs.  Thresholds can be altered for individual projects or use an approved standard rule set.  The current weekly reporting system will continue with access available to all individuals involved in the various projects.

Software Library and Code Re-Use

The goal of this system is to eventually have a software library that meets all needs of any potential Health Service Management System software package.  Rather than writing code from scratch for each customized project, the software developers can rely on existing, proven code as a base for enhancements.  Programmer workload will decrease significantly and time to market for software products will shorten considerably.  Programmers will spend less time performing trivial code generation and more time focusing on specialized client requests, thus creating a more challenging work environment and increasing morale.  Additionally, late change submissions to project scope will be easier to fit into current project schedule.

Discussion of Alternatives Considered

It is readily acknowledged that Fourth Generation Languages (4GLs) provide a structured and consistent approach to developing applications.  4GLs' self-documenting features and non-procedural framework enable the creation of cross-platform applications that are easy to maintain and modify.  Similarly, a Computer Aided Software Engineering (CASE) system can reduce or eliminate quality and productivity problems in software development through a variety of methods including code re-use, greater emphasis on analysis and design, and process automation.

Cybermed should consider implementing a 4GL or CASE development environment in the future.  After consideration of the immediate implications of using these tools, we recommend against their use at this point based on the following reasons:


The necessity of organization-wide acceptance and the significant scope of the process changes needed delineates that the President of Cybermed must sponsor and wholeheartedly support this process reengineering effort.

Risk Management

Cybermed has earned the reputation of providing effective software solutions in the health services management industry at reasonable prices.  This reputation is the foundation of the company’s current success and the key to future growth in the industry.  Recently, Cybermed has seen its market share attacked by aggressive competition to the point that the company is taking considerable risks in an effort to expand its customer base.  The source of these risks has been identified in this document and the recommended solutions address the internal issues affecting risk levels.

To ensure the Cybermed Business Process is continuously meeting the needs of the company, semi-annual review of work processes should be conducted during the scheduled process refresher training to make corrections.  The goal is to ensure Cybermed never makes the same mistake of utilizing processes that do not support strategic goals nor meet performance targets.


There are currently no Benchmarking standards being used by Cybermed.  An external consulting firm should be hired to provide such services.  With product lifecycle decreasing and competition increasing, it is very important that Cybermed be aware of the status of its processes with respect to its competitors and customer expectations.  While the health services management software industry is relatively young, there is a wealth of experience with software development in other industries that can be directly applied to Cybermed’s internal processes.

Financial Evaluation
Description  Time  Cost  Quantity  Total Cost
Initial training for new process  1week  500  200  100,000
Follow-up training  2 days  200  200  40,000
Refresher training  3 days  300  200  60,000
Lotus Notes Multiprocessor License   2295  2,295
Lotus Notes/Domino Client License  69  200  13,800
Domino Server License  1795  1,795
Lotus Notes/Domino Support contract  2484  2,484
Lotus Notes/Domino Implementation  2 days  5000  5,000
Lotus Notes/Domino training basic  1/2 day  100  200  20,000
Lotus Notes/Domino training advance  1/2 day  100  50  5,000
Lotus Notes/Domino training advance  1/2 day  100  50  5,000
Software Library development  4 weeks  8000  24,000
Lost man-hour cost for initial training  1 week  1871  200  374,135
Lost man-hour cost for refresher training  2 days  374  200  74,827
Total:  $783,336
2nd through 5th year costs 
New employee orientation (10% turnover)  1 week  500  20  10,000
Refresher training  3 days  300  200  60,000
Lotus Notes/Domino Support contract  2484  2,484
Lotus Notes/Domino training basic  1/2 day  100  20  2,000
Lotus Notes/Domino training advance  1/2 day  100  500
Lost man-hour cost for refresher training  2 days  374  200  74,827
Total:  $149,811


Investment Considerations

There is no accurate means of predicting the total tangible return on investment and payback period for the investment in the new Cybermed Business Process or its corollary solutions.  The investment simply ensures Cybermed’s survival in the current business environment and allows for the desired growth set forth in the strategic goals.  It is recommended that an accurate assessment of process costs and gains be performed after six months of using the new process.  Project tracking data will identify the average time to market and final costs of product delivery for projects utilizing the recommended process.  These values can then be compared to historic project data to determine the 6 month ROI and expected payback period.

Process Implementation Schedule

The attached schedule addresses the following recommended actions: